Our history goes all the way back to 1912 to four generations ago when three sisters shared a deep passion for Florentine embroidery.
This passion has since then been transmitted into our family, generation after generation. Laura, my Grandmother, was a true artist, able to draw very beautiful paintings that she would then transform into handmade embroideries, on all of her creations.
During most of 1900’s our production consisted mainly of Florentine home linens and embroidered ladies’ nightgowns, in 1980 we opened our first boutique in the heart of Florence.
At the same time my mother, Emanuela, started to work with my Grandmother and, as well as continuing to develop the home linen creations, she felt the need to apply this taste and this beauty to a children collection: that is how our first Baroni children collection was created.
We believe in the beauty of simplicity, in the importance of using top quality fabrics and we definitely shy away from all that is loud and branded. We believe that true elegance does not need a logo.
Always keeping in mind who we are and where we come from, with the advent of the digital era we share the beauty of our creations to customers across the globe who can truly understand the value and the work behind each piece.
From Florence, with love.
Irene, Emanuela & Stefano